If you are a business owner, why in the world would you spend a minute of your life or a dollar out of your pocket building a brand you don't own? Thing is, by the time you have built a successful business, someone will have trademarked your brand. Might as well be YOU! In this podcast Andrei Mincov, the founder of Trademark Factory®, demystifies trademarks and talks about what, when, where and how you should trademark.